Inizio Advisory How we help clients Data and insights

Data, Insights & AI.


Manage uncertainty.
Make smart decisions.

Data is a powerful resource when bringing drugs to market, but in a landscape that is full of unknowns, decision making can be difficult. Data informs. It sets context. But it requires thoughtful curation to add real value to your plan.

At Inizio Advisory, our purpose is to augment the power of data and AI with the expertise of our Consultants, Scientists and Life Science experts, to bring long term value for you and your patients.  We create insights that are focused on the questions you need to answer, to give you a clear path forward.

Tap to view Understand your customers and markets

Understand your customers and markets

Supporting your business goals with custom and syndicated market research providing readily available real-world evidence and insights into diseases and therapy areas across the globe.

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Tap to view Make confident decisions and build value

Make confident decisions and build value

Helping you innovate with confidence using data-centric solutions powered by AI and real-world data to carve a clear pathway to enrich your product or portfolio strategy and optimize customer engagement.

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Tap to view Transform by connecting strategy to action

Transform by connecting strategy to action

Helping you drive organizational change through implementation of new processes, strategies and technologies, enabled by the right data and insights, delivering real business outcomes.

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Tap to view Optimize your brand performance

Optimize your brand performance

Helping you measure the alignment between your brand strategy and execution at every stage of the product lifecycle through our objective industry insights, robust benchmarking data, and proven methodology.

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Let us help you find your way with

A data platform that combines human expertise and AI-driven insights, so our consultants can support you with faster strategic decision making when bringing your drugs to market.

It powers novel tools designed to aid our consulting teams unlock the value of artificial intelligence, data mining & analysis, helping you make confident decisions. So, whether you need help to prioritize assets for your product portfolios, or prioritize indications for your assets, our suite of tools, powered by our people, helps you find your way.

More on AI at Advisory

AI at Research Partnership.


With the intelligence of our people, we can help unlock the value of AI and incorporate appropriate tools into our market research projects to help you gain a deeper understanding of patients and healthcare professionals.

More on AI at Advisory

AI at Putnam.


With a thoughtful, experimental approach to this technology and its limitations, we’re strategically unlocking the tremendous value of AI to support our clients in identifying and prioritizing use cases through the intelligence of our people.


Learn more about AI across Inizio.