Omnichannel… Anxiety much? How to understand, implement and measure success
Physicians are increasingly open to new channels of information but have not cut off the proven traditional ones. In this “hybrid” era, organizations must be flexible in their audience approach, offering a mix of traditional face-to-face routes and digital channels. At the same time, content needs to be integrated to create a seamless experience for the physician, irrespective of the touchpoint.
It’s critical that outreach focuses on getting the right content to the right customer, via the right channel, at the right time. To be effective, the focus should be on:
- First, getting the content right
- Next, identifying how to communicate it
- Then, deciding which channels to utilize
- And finally, working out the correct frequency.
Enter, omnichannel marketing.
In the full version of this article from Research Partnership, an Inizio Advisory company, the wide-ranging topic of omnichannel usage is discussed in great detail, including a number of important key takeaways for organizations to take on board.
https://www.researchpartnership.com/resources/article/omnichannel-anxiety-much
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