Who we are.

Only Inizio Medical can bring together unrivalled breadth and depth of expertise, technological innovation, and passionate teams with the power to redefine medical engagement.

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Unlocking and advancing scientific innovation at every pivotal moment.

We connect best-in-class scientific knowledge and cutting-edge tech to create compelling content and experiences that inform, inspire and involve medical communities across the healthcare spectrum.

We are three of the world’s leading medical communications companies, underpinned by our specialist medical excellence and transformation agency, MEDiSTRAVA.

We’re proud of our proven track record of success and our vast, diverse network.

>2150

Staff

295

Active Clients

>750

PHDs/MDs/PharmDS

Our Strategic Hubs

Inizio Medical is proud to maintain a presence across the globe, strategically positioned to serve our clients and partners wherever they are.  

Our global network allows us to deliver innovative solutions and personalized support to healthcare communities worldwide. 

United States

Our hubs span major cities like Atlanta, Boston, and New York, alongside key locations in Hamilton, Yardley, Middleton, Far Hills, San Francisco, San Diego, and Chicago. 

United Kingdom

Within the UK, we operate in bustling metropolises like London, Manchester, Leeds, and Glasgow, as well as towns like Macclesfield, Maidenhead, and Witney.

Europe

Our reach extends to Mannheim, Germany, and Athens, Greece.

ASIA Pacific (APAC)

We maintain hubs in Singapore, Tokyo, Auckland, and major cities across Australia, ensuring accessibility to clients and partners throughout the region.

South Africa

We have a growing team in South Africa, based out of Cape Town, Johannesburg and Durban.

Driving better health outcomes.

Our vast, diverse network of 2,000 scientists and strategists, designers and developers is trusted to deliver pioneering solutions and add to our track record of success. We do that by embracing the latest breakthroughs, smart data and augmented intelligence to help you navigate the dynamic medical challenges of the future.

We’re on a mission to accelerate the adoption and adherence of new medicines across the globe, constantly seeking new ways to turn today’s science into tomorrow’s standard of care.

Our commitments.

We strive to accelerate the adoption and adherence of new medicines across the globe, and we’re determined to advance scientific understanding and pursue health equity for all.

We empower everyone.

We rise to the challenge.

We work as one.

We ask “what if”.

We do the right thing.

Our leadership team.

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Elaine Ferguson

Global President,
Inizio Medical

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Elaine Ferguson

Global President,
Inizio Medical

Joining Medistrava in 2015, Elaine helped double the size of the organization through organic growth and acquisition to create a fully integrated medical, health economics and market access platform. Now, she joins us as President of Inizio Medical. As a trained neuropsychologist, Elaine has enjoyed a career in research and clinical practice before joining the industry, combining her background in science and behavior to drive evidence-based strategies that apply to real-world healthcare challenges.

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Dan Bridges

Global Chief Executive Officer, Inizio Medical

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Dan Bridges

Global Chief Executive Officer, Inizio Medical

Dan is responsible for growth and development of the Inizio Medical agencies (Ashfield MedComms, Apothecom, Nucleus Global). With 18 years of industry experience, Dan specializes in building high-performing companies that work with leading healthcare clients and brands. Dan is an industry leader in Publication Planning and has co-authored best practice guidelines as well as being a board member of the International Society for Medical Publishing Professionals.

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Naseem Ahmed

Global Director of DEI, Inizio Medical

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Naseem Ahmed

Global Director of DEI, Inizio Medical

Naseem has spent over 20 years working in Diversity, Equity and Inclusion both as a consultant and inhouse.  Her experience is predominantly in embedding DEI into organisations through transformation across a breadth of sectors including healthcare, higher education, oil & gas, civil service, private and public sector. At Inizio Medical, Naseem is responsible for developing a robust strategy and embedding DEI into everything we do, ensuring every facet of our organisation benefits from the richness diversity brings.

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Andrew Davidson

Chief People Officer, Inizio Medical

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Andrew Davidson

Chief People Officer, Inizio Medical

Andrew Joined Ashfield in 2017 and now leads the HR, Talent Acquisition and allegro teams for Inizio Medical. Prior to Ashfield, Andrew spent 6 years as the CHRO for a private equity backed business services organization up to it’s sale. Andrew began his career in business operations before moving to HR and talent management roles in Centrica, the FTSE listed energy company. Since joining the business Andrew has been instrumental in the launch and growth of allegro, the award-winning resourcing program, as well as the integration of several acquisitions.

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Cliff McConkey

Chief Financial Officer, Inizio Medical

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Cliff McConkey

Chief Financial Officer, Inizio Medical

Cliff is responsible for delivering the Inizio Financial Strategy as it relates to the Inizio Medical Division, to the support the shaping and executing the divisional strategy and business priorities. Cliff has 22 years industry experience, working in a variety of Finance roles and most recently as CFO for Ashfield Health. He started agency life at Gardiner-Caldwell Group before acquisition by the Thompson Corporation, within those 22 years has played a key role in the development of financial processes to meet business needs and supported growth through involvement in various acquisitions.

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Richard Lawrence

Chief Transformation Officer, Inizio Medical

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Richard Lawrence

Chief Transformation Officer, Inizio Medical

Richard worked for 18 years in Pharma (BMS, Janssen, AZ) in both domestic and international sales/marketing and business leadership roles. He joined what later became Ashfield Health in 2004 and prior to the acquisition by CD&R was the President of the Ashfield Health International Team with strategic and operational leadership accountability of approx. 750 people across UK, Germany and the US focused on 3 main areas, MedComms, PR and Policy. Richard moved to the role of Chief Transformation Officer, leading projects that support accelerated growth for the business by tackling the toughest challenges faced while helping shape new joined-up solutions.

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Zackary Lentz

Global Chief Growth Officer, Inizio Medical

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Zackary Lentz

Global Chief Growth Officer, Inizio Medical

Zack is responsible for building and implementing a cohesive growth strategy across the business unit that integrates the talent, resources, and capabilities that make Inizio Medical the world’s leading medical partner. With more than 23 years in healthcare communications, Zack specializes in driving growth through the expansion and evolution of capabilities that meet at the intersection of high science, clinical practice, and the market.  Prior to joining Inizio Medical, Zack served 9 years as President and Chief Strategy Officer at the Vaniam Group and held a variety of leadership roles for more than a decade with the Syneos Health family of companies.

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Matt Wadyka

President, US Medical Affairs, Inizio Medical

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Matt Wadyka

President, US Medical Affairs, Inizio Medical

Matt is responsible for collaborating across the business units within Inizio to architect solutions and synergize opportunities while driving growth and innovation within the US market. Matt brings over 20 years experience from the client side of the business where we sought to evolve how science is shared, measured, clarifying its impact and leveraging this data to make informed decisions both strategically upstream and tactically downstream. Matt has been an active leader across various industry forums and prides himself on proactively identifying trends and shifting organizational priorities to meet customer and client opportunities.

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Phil Wakefield

Global Chief Advisory Services Officer, Inizio Medical

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Phil Wakefield

Global Chief Advisory Services Officer, Inizio Medical

Phil has over 20 years of experience working in key leadership roles, both industry and agency. With oversight of the Specialized Services function of Inizio Medical (MEDiSTRAVA, MedEvoke) Phil is responsible for medical excellence and innovation to ultimately help improve patient access to medicines. Phil is a member of the Evidence Generation Working Group for the Medical Affairs Professionals Society where he was recently awarded a MAPS Leadership Award for his commitment to progressing the field of real-world evidence.

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Sam Falsetti

Global Chief Biotechnology Officer, Inizio Medical

Sam Falsetti

Global Chief Biotechnology Officer, Inizio Medical

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Reena Mamman

Chief Financial Officer, MedComms

Reena Mamman

Chief Financial Officer, MedComms

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Diversity, Equity and Inclusion.

Diversity, Equity and Inclusion (DE&I) is not just a part of what we do, it’s ingrained in who we are.

Inizio Medical is committed to creating equitable opportunities for our colleagues to empower them to drive diversity and inclusion through engaging industry leaders, reimagining medical communications for our clients and fostering equitable healthcare access for all.

Our locations.

Inizio Medical is a global partner and part of the Inizio family of companies, with 10,000 experts in 35 countries covering all major health and life sciences markets. Wherever you are and wherever you need us to be, we’re there.

Your market-leading commercialization partner.

Leveraging our connected suite of capabilities, our experts will guide you through each pivotal moment in your asset’s lifecycle, creating tailored solutions that simplify the complex, unlock value, and enhance treatment outcomes.