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Adapting to new realities: the future of HCP engagement

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Ashfield Engage shares how to keep ahead of the competition when it comes to HCP engagement, from harnessing new technologies to choosing the right strategic partner.

Events in recent years have transformed the healthcare sector, and the way pharmaceutical companies engage with HCPs. As Ashfield Engage explored in part 1 of its new white paper, Adapting to New Realities: The Future of HCP Engagement, the COVID-19 pandemic has accelerated the rise in omnichannel engagement.

It is no surprise that more and more pharma companies are reconsidering their current ways or working. The challenge for many businesses though is identifying which steps they need to take to successfully adapt to these new realities.

Preparing for an omnichannel future

However, adapting to a changing landscape does not need to be daunting. As Ashfield Engage explore in part 2 of its white paper Adapting to New Realities: The Future of HCP Engagement, there are steps that businesses can take to ensure that they are prepared for the future of HCP engagement and can continue to engage effectively.

Within the white paper, you’ll find plenty of practical advice on how to harness the power of omnichannel to its full potential. This includes how to integrate an effective data strategy and advice on training sales teams to give them the up-to-date skills they need to reach out to HCPs effectively even without face-to-face engagement. Also explored is how to evolve your outsourced partnerships to ensure they are able to grow with you and take the stress out of adapting to a fast-changing market.

Raising your engagement game

With this guidance, you will have the tools you need to rethink sales strategies and use team resources more efficiently to ensure you grasp the opportunities offered by new technologies and use them to their full potential.

By having the right tools, training, work culture and integrated partnerships in place, pharmaceutical companies can make the most of these opportunities to ensure they thrive in the future global marketplace.

If you’re interested in learning more about how to change and thrive, then read Adapting to New Realities today.

Alternatively, if you would like to learn more about how Ashfield Engage can help your HCP engagement evolve and thrive, contact our expert team.

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